To let more people discover the charm of 'Tobe-Yaki' in Ehime Prefecture, three kiln companies and Ehime Prefecture are collaborating on the 'RE TOBE' project.

While cherishing tradition, the project is developing a 'New Tobe-Yaki' that fits modern lifestyles. By pooling their know-how and undergoing trial and error, the completed products will be challenged in crowdfunding from February 1st (Wednesday) to February 28th (Tuesday).

At Hiyoshiya Craft Lab, we are supporting the launch of this project, product development, and the execution of crowdfunding. We sincerely ask for your support.

Crowdfunding Period: February 1st (Wednesday) to February 28th (Tuesday)

Support the project here!

Vessels for Daily Life -  "Tobe Ware"

Tobe Ware is a warm pottery produced primarily in Tobe-cho, Iyo-gun, Ehime Prefecture. The porcelain, made using local pottery stone, is durable and long-lasting, for the lives of people in Shikoku, with a focus on Ehime. It is highly popular for its designs, featuring hand-drawn patterns and the use of soft-glazed finishes that complement culinary presentations. These vessels, combining practicality and design, truly serve as utensils supporting daily life.

Handmade - Hand-painted - Infused with Emotion

The kilns producing Tobe Ware inherit traditional techniques, valuing handmade and hand-painted craftsmanship. The warmth of the artisan's hands can be felt in the differences in patterns and brushstrokes, elements that cannot be expressed through mass production.

【Introduction to the Kiln and Developed Products】

◆Kiyaya Hiyori "Creating Together, Utensils for Everyone»
A duo of craftsmen, Mr. Nakanishi, responsible for the potter's wheel, and Mr. Yabe, in charge of painting. Since 2015, they have been running Kiyaya Hiyori, creating everyday utensils such as tableware and flower vases. The name of the workshop originates from the desire to create works that evoke warmth, much like a mild and sunny day in early spring. The developed products feature shapes reminiscent of blooming flowers. Drawing inspiration from the fragrance of flowers, they are named the "Kaoru" series. Flower pots and raised-edge dishes are available.

◆ Sukoshiya "Expanding the Possibilities of Tobe Ware through New Challenges"
We have renovated the kiln previously managed by an elderly gentleman and are now operating with a team of around 10 members. Under the philosophy of preserving tradition while daring to take on new challenges, we use matte glazes and come up with innovative patterns.
The developed products, inspired by the image of ripples in water, are named "minamo." We offer small bowls and plates.

◆The Baizan Kiln  - Continuing the Tradition of Tobe Ware, Utensils Evolving with the Times
The Baizan kiln is one of the oldest existing kilns for Tobe Ware. Established by the first generation, 梅野政五Masugoro Umeno, in the 15th year of Meiji (1882), it developed its unique techniques through the guidance of influential figures in the Mingei movement in the 1950s, such as Soetsu Yanagi, Shoji Hamada, Kenkichi Tomimoto, Shigeo Suzuki, and Professor Yoshimichi Fujimoto. The classic "Karagami" pattern, commonly seen, was created during that period.

Valuing handmade and hand-painted craftsmanship, we strive for "pure, rustic, and straightforward craftsmanship." One of the cherished patterns, the retro "water droplet" pattern, has been used to expand the series. We offer 5-inch round-rimmed bowls, teacup plates, teapots, and water pourers.